Skittles / Collect The Rainbow
Skittles is a playful ‘anything goes’ kind of brand which was fun to work with. When asked to come up with an engaging way to promote sales of Skittles, something that would fit well with the whimsical brand, naturally we thought of doing a game.
On the site users were enticed by the gaudy goodies up for grabs then entered their codes for a chance to win a Fiat 500. The game mechanic was simple, flick lentils over the rainbow, multiply and collect in the jar. Then, when enough have been collected, they can redeem prizes.